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Insurance Agency

Social media platforms are starting to gain popularity when it comes to advanced marketing strategies. According to, Instagram is no exception as many businesses are now using this platform to showcase their products and services to potential customers.

Despite being a new social media platform, it has increasingly gained popularity over the users and has millions of users from all around the world. Unlike Twitter or Facebook, the site focus is on images and short videos providing you a feed that is aesthetically pleasing to the eyes.

If you run an insurance agency, Instagram will help you market your brand and reach potential customers. Here are some effective ways for using Instagram to promote your insurance agency.

  • Create Your Profile

The first thing is to create a profile for your agency that will be a part of your Instagram page. The business profile will need to include a profile picture, website link, a short bio description, and the agency’s name.

Instagram content needs to be short and precise. So, you need to make sure that whatever is in your bio are the exact words that describe your agency.

  • Post Interesting Visual Content

Aside from posting aesthetically pleasing pictures that will look good on your profile, make sure that each picture contains interesting facts or events that your agency provides. You can also post your services by editing pictures and giving them a little touch to describe who you are. This will eventually let your followers know what your insurance agency has to offer.

You can post interesting pictures, videos or graphics that include:

  • Pictures of sponsors from your events
  • Candid shots of your employees while working or while attending group dinners
  • Memes, quotes, GIFs, and short videos that are related to your agency.
  • Upcoming events or services that the customers can look forward to.
  • Make Use of Hashtags

Hashtags’ are popular in Instagram because they help users search for updates of the corresponding subject in just one click. Make use of this feature as much as possible so you can appear on the search bar.

While using a hashtag you will be given brief info on how many people have posted with regards to the related word search. Before posting the images on your timeline, you can insert these hashtags so that when someone searches for it, she/he will instantly be able to view your post.

  • Share on Other Social Media Platforms

While it is true that Instagram is the largest social media platform for marketing today, that does not mean limiting yourself to it. Instagram has a feature that allows you to link your agency’s account to other social media platforms such as Facebook and Twitter.

It has an easy cross-posting feature where the post you shared on Instagram can also be shared with your Facebook and Twitter accounts.


If you need your insurance agency to do well, there is second-guessing that you need to keep up with technology. Instagram is an outstanding platform that allows you to make posts about your brands so you can increase your customer base. It is also a good way to keep updated with what’s trending on social media.

Post Author: Eleanor Horton

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Having this option means that if you ever want to increase the amount of lump sum payout of your policy in the future, you are eligible to do so without providing current medical status, or simply, no questions asked.

The insurance company will always assess their risk when a client has medical conditions. Being overweight may lead to other more serious cardiovascular diseases or diabetes so that the company may have to adjust the policy terms. You may also undergo a medical examination that ensures that you are perfectly healthy despite your weight. The severity of your asthma may also matter.

If you have just started smoking, the company may encourage you to stop it in order to not compromise your health. If your smoking has already damaged your lungs, then an insurance company will have to assess their risks depending on the severity of the damage and your own management of the addiction.

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